Agile coaches often encounter clients that are stuck. They know what they are doing isn’t working, yet they can’t find their way out of the dysfunctional cycle. At least, not alone. The coach’s job is to help their client:
- gain deeper understanding of their situation
- create a vision for a better future
- identify obstacles & options
- create an action plan
GROW is a framework that a coach uses to guide their client through this process. The client might be an individual, team, or even a whole organization. GROW is an acronym for the stages of the coaching process: goal, reality, obstacles (and options), and the way forward (will do). Let’s walk through the stages of the model, in the context of Scrum.