Question:
I have been assigned as the PO to a non-development scrum team for product marketing. After one week of work, we have delivered only 2 banner ads from a team of 10 people. The problem seems to be the process of approvals, reviews, kickoffs, briefs, tickets etc that need to happen in order to deliver the work. How would you coach me to help everyone see that our current process could be improved?
Answer:
My first recommendation is to address this in the team’s retrospective. As product owner, it’s appropriate for you to say you would like to see the team get more ads, or other product backlog items, done in a sprint. Be a bit careful though; it’s very easy for the team to hear that as you blaming them or thinking that they’re not working hard. From the tone of your question, I don’t think that’s where you are coming from, but still be aware they may interpret things that way.
In the retrospective, you might consider using the GROW model that I’ve been writing about recently. GROW is designed for coaching, but it’s also great for structuring a retrospective. It stands for: Goal, Reality, Options (and Obstacles), and Way Forward. It’s an arc that you, or the scrum master, might guide the team through.
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The COVID-19 situation has brought many changes and challenges. Every change creates new possibilities for something good. For Agile Learning Labs, it gives us the opportunity to connect with our community in new ways.
I spend my working days helping companies use scrum and other agile practices to create healthier working environments and increased business value. Today, I found myself reflecting on the path that led here. Below is an abbreviated timeline of events in the evolution of scrum. I’ve included a few bits of my journey with scrum as well.
The
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