Category Archives: products

root category for YAK products

Customer Interview For Product Discovery

Conducting customer interviews is a great way to validate, or invalidate, your product idea. Interviewing potential customers is almost always a cheaper and faster way to learn what your customers’ needs are, compared to building the product first and then discovering that you built the wrong thing. Even with an existing product, you can discover which new features will be most valuable through customer interviews. Here’s a great video that explains how to do it.

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Video of “The Elements of Scrum” Book Release Party

An extraordinary agilist and friend, Harold Shinsato, captured this video at the release party for our new book “The Elements of Scrum.” My favorite moment is when Hillary explains why they chose not to capitalize scrum and how agile is not a noun. Enjoy!

The Elements of Scrum – Book Release Party from Harold Shinsato on Vimeo.

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