User Personas

Successful products address needs that exist for a market segment. For many, a market segment is a fairly abstract concept. User personas put a human face on a market segment. They help us understand and empathize with the people for whom we build our products. They build alignment and shared understanding between business people and technical people. In this session, you will create user personas to create and refine a shared understanding of the people who are your product’s market segments.

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