SWOT analysis is a tool commonly taught in business school to examine internal strengths and weaknesses as well as external opportunities and threats. It was originally conceived to help corporations formulate high-level business strategy, but it has proven useful in a broad range of situations. SWOT is an excellent tool for evaluating business opportunities such as starting a new business, entering a new market, pursuing a new development project, or allocating resources in areas such as recruiting or training.
This workshop will teach you how to do a basic SWOT analysis, using your career or your company’s business as a practical application. You will learn a valuable analytic tool and gain insight into your own career or company.